The simple lesson is the day offers huge value for advertisers and viewers alike! Again, if you have the ability to change, or plan your advertising to reflect the day you are onto a winner. So what should you be looking to do for these shopping days?
How can brands and display advertisers make the most of these key e-commerce dates? Here are three ways to give your holiday revenues a boost. Your pre-Christmas display campaigns should always have fantastic, remarkable designs and be converting views into conversions, but for the big sales days you need to be different! Have your brand attached to the specific days. Look at what your competitors are doing, and try to beat them.
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Think like Alibaba! These dates are the biggest shopping days of the year, and they keep getting bigger! Use your banner ads to generate hype. Look at your biggest, most desired items, and maybe tease that they will be on offer when the day comes.
You could even have silhouettes of these items, with a countdown to the day itself. If you want to be seen during the shopping season, then make sure your brand is running an online display campaign. Run campaigns around these days so your brand can stand out from the crowd.
It takes a fraction of the time it would to do it manually, and you can update each published banner in real-time. This means, if you want to, for each of these days you can use the same basic ads, but edit the theme to suit each day.
Even better use dynamic banners with feeds , and users will see your latest offers, and products every minute of the shopping day. Meaning any marketing team can work agilely and optimise ads during the day, embracing moment marketing and any external factors that could improve ad performance. Just design some great ads, schedule them to be displayed on the right dates, and watch as your revenues soar on these supersized shopping days. There you have it, your guide to the most important shopping dates advertisers need to know the countdown to the Christmas holidays.
For e-commerce brands strong display advertising campaigns that are well planned and have unique offers are the way to go.
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But remember, being able to update your offers and quickly change the focus of a campaign can help you to stand out from the crowd — so use the right tools. For in-house teams, a creative management platform is one way you can stay ahead of the competition. A CMP offers total control, better performing ads, and makes producing your key shopping day display and social campaigns much easier. Understand the creative management platform, its origin story, and how each of its key features can revolutionise your display advertising.
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Cyber Monday The next date on our key shopping day hit list is Cyber Monday. Green Monday Last, but not least, is Green Monday. Three thing to consider when advertising for these dates So what should you be looking to do for these shopping days? Plan your display advertising Your pre-Christmas display campaigns should always have fantastic, remarkable designs and be converting views into conversions, but for the big sales days you need to be different! Show your spectacular offers! Hype the shopping day up! Running display campaigns for key shopping days If you want to be seen during the shopping season, then make sure your brand is running an online display campaign.
Conclusion There you have it, your guide to the most important shopping dates advertisers need to know the countdown to the Christmas holidays. Share this article. Read our latest e-books! Click here! The synergy between digital marketing and sports is undeniable. Brands that use spons It used to be that December marked the beginning of the Christmas period those were the days! Now, it seems planning for festive campaigns begins December 26th and the marketing soon ther Creating the perfect Black Friday display campaign is key for any winning marketing strategy.
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